{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most high-end brands drive exposure with social networks advertising and marketing, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't altered much in years; it does not have TikTok, and doesn't give celebs cost-free bag